Primary UX Goals
- Establish human connection early.
- Position the founder as a brand ambassador.
- Communicate value before selling services.
- Create a consistent, calm, and trustworthy visual experience.
UX Case Study
The Social Sutter – Brand-First Website
A creative agency website designed to showcase services, build brand credibility and generate enquiries.
Project Overview
The Social Sutter is a social media marketing agency founded by Kayla, with a strong focus on storytelling, brand identity, and human connection. The goal was not to create a conventional agency website listing services and packages, but to design a brand-first digital experience where the founder herself becomes the face of the brand, building trust and credibility with potential clients.
| Project | The Social Sutter – Brand-First Website |
|---|---|
| Role | UI/UX Designer |
| Project Type | Client Project (Live Website) |
| Platform | Responsive Web |
| Website | www.socialsutter.com ↗ |
My Role & Scope
- UX strategy and information architecture
- UI design and responsive layouts
- Collaboration with the client on brand positioning
- End-to-end design execution from concept to launch
Constraints
Formal user testing was limited; design decisions were guided by stakeholder goals and established UX best practices.
The Challenge
The website needed to communicate the agency’s personality and build credibility without relying on conventional agency sales tactics.
- How do we build trust without showing pricing upfront?
- How do we position the founder as the brand, not just the company?
- How do we maintain brand continuity across all pages?
- How do we guide users from emotional connection to service understanding and conversion?
UX Goals & Strategy
UX Strategy
- Introduce the founder prominently on key pages.
- Use storytelling instead of aggressive CTAs.
- Break services into approachable, benefit-driven sections.
- Maintain visual and tonal consistency across all pages.
Homepage
UX Breakdown
Why the Homepage Matters
The homepage sets the first impression and determines whether users trust the agency enough to explore further. The design introduces the founder, communicates the agency’s services, and guides visitors through a clear visual hierarchy.
Key UX Decisions
Founder Visibility
Make the founder a recognizable presence so visitors can connect with the person behind the agency.
Brand-First Messaging
Lead with the agency’s story, personality, and values rather than starting with a list of services.
Services as Support
Present services as a natural extension of the brand’s approach, helping visitors understand the agency’s value.
Social Proof Placement
Use credibility-building elements in relevant places to support trust and help visitors feel more confident about initiating contact.
UX Outcome
- Users are guided from emotional connection and credibility toward exploration, rather than being pushed to convert immediately.
- This approach is intended to reduce decision anxiety and help users feel confident before initiating contact.